Our Story
Aquatic Obsession,
Professionally Applied.
Go Fish & More was born from a simple idea: what if the people who built and maintained your aquatic environment loved it as much as you do?
Who We Are
Started by Hobbyists.
Built for Enthusiasts.
Go Fish & More was founded in 2009 in Greenwich, Connecticut by two friends who had spent years obsessing over their own ponds and aquariums. After years of helping neighbors and friends with their setups — often for free — they decided to turn their passion into a profession.
Today, we're a team of certified aquatic technicians, designers, and specialists serving homeowners and businesses across Connecticut, Massachusetts, New York, New Jersey, and Pennsylvania. We've completed over 500 projects, from small desktop aquariums to 3,000-gallon koi ponds.
What hasn't changed is the reason we started: we genuinely love this stuff. Every project — no matter the size — gets our full attention and care.
What Drives Us
Our Values
Genuine Passion
We're aquatic hobbyists first, business owners second. Every project gets the same care we'd give our own tanks.
Honest Expertise
We tell you what you need — not what's most profitable for us. Our reputation is built on trust, not upsells.
Craftsmanship
From the plumbing behind the wall to the rock placement in the foreground, every detail is done right.
Long-Term Relationships
Most of our clients have been with us for years. We're not just a contractor — we're your aquatic partner.
15+ Years
Our Journey
2009
Founded in Greenwich, CT by two lifelong aquatic hobbyists.
2012
Expanded into commercial aquarium installations across New York.
2015
Launched our full-service maintenance division.
2018
Opened our live fish and plant sourcing program.
2021
Expanded service area to cover all five Northeast states.
2024
Completed our 500th project — a 3,000-gallon koi pond in Westchester.
Credentials & Memberships
- Licensed & fully insured in CT, MA, NY, NJ & PA
- Certified Aquatic Technician (CAT)
- Member, Aquatic Gardeners Association
- Member, Northeast Koi Club
- OSHA 10 certified installation team
- Reef2Reef verified professional
Service Area
We serve residential and commercial clients throughout the Northeast United States. Our team is based in Greenwich, CT and travels throughout the region for installations and maintenance.
Connecticut
Home base
New York
NYC & upstate
Massachusetts
Greater Boston
New Jersey
Full state
Pennsylvania
Eastern PA
Rhode Island
Select areas
Let's Work Together
Whether it's a new build or ongoing care, we'd love to be part of your aquatic journey.